Every week there seems to be a new application or technology introduced that promises to revolutionize the world of brand experiences. So much so that keeping up with event technology can be a full-time job.
One of the biggest trends that we are all going to see over the next year is the use of virtual reality and augmented reality. Though closely related, VR is about creating entirely digital worlds while AR is about enhancing reality with digital content.
The applications for these technologies will become more evident as these technologies mature and prices come down, but we can already see the impact they can make in the branded experience world. They won’t just be for creating engagement opportunities for audiences, but will also be an integral part of the design process. In other words, VR and AR can be just as useful behind the curtain as in front of it.